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PRIMARY SERVICE OFFERING
GUY R. BLUMBERG
"If the only tool you have is a hammer, you tend to see every problem as a nail."
"What is necessary to change a person is to change his awareness of himself." Abraham Maslow
Guy Blumberg brings over 30 years of extensive sales, marketing, management and coaching experience to the table. His reputation is based on increasing organizational profitability, market share, as well as overall performance. Guy has made a career of bringing new products to market in three different and very diverse industries: Media/publishing, women’s fashion, and the health and fitness field. He is renowned for gaining trust of clients and internal team members by creating win-win situations for both the company and the client. Additionally GRB currently serves as the treasurer of the Manhattan House Tenant’s Group, a 570 unit residential building in NYC.
Key Offering Areas
- Sales and Marketing Assessment leading to the streamlining and cohesion of a company’s "story" and "selling points" from both a marketing and sales perspective. "One story... One voice"
- Assessment
- Facilitation of strategies and tactics
- Training of teams (as needed)
- Executive Coaching for top, mid-tier, first time, and/or transitional managers
- Assessment
- Leadership Coaching
PROFESSIONAL EXPERIENCE
SENSIBLE CITY, INC., Asheville, NC Mar - Nov 2010
A global communications/public relations company focused on the Education, Sustainable Initiatives, and Green Technology markets. Annual revenues of approximately $1million per year.
Consultant / Vice President, Business Development
Brought in to grow and expand the company’s revenue stream through expanding current market presence, identify new vertical market opportunities, and broaden its exposure in the markets it already serviced.
- Delivered and signed new accounts within the first 5 months
- Renewed client contracts and up-sold their engagements
- Enhanced the company’s presence by sponsoring a major networking conference (EdNet)
- Enabled the company president to lead a roundtable discussion on social media at EdNet Conference
- Identified and began researching the healthcare market as a new, viable target for 2011
SCHOLASTIC, INC., New York, New York (1998-2009)
Scholastic is $2.2 billion per year global company
Director of Advertising - Professional Magazines (2007-2009)
Sold and orchestrated advertising operations encompassing support of marketing efforts, including creation and launch of promotional, internal sales, and marketing strategies/tools. Collaborate with the financial group in all aspects of budgeting, expense control, and P&L management.
- Stimulated revenue growth with the introduction of an interactive e-Book and Webinar series expected to generate over $175K in the first year
- Enhanced the organization’s online presence by pioneering implementation of video/streaming media tools
- Served a key role in the closing of multimedia contracts worth over $100K each
- Contributed to generation of $250K+ revenues through support of a cooperative sales initiative (The 360 Degree Solution) encompassing divisions of Scholastic Marketing Partners targeting major clients
- Commended for achieving top performance in highly competitive sales contest
Eastern Regional Sales Manager - Professional Magazines (1998-2007)
Oversaw $800K budget for ad sales in the Eastern and Midwestern United States. Coordinated service to current client list while generating new business. Negotiated ad and print contracts with clients. Created marketing materials with promotional team and presented them at trade shows and web seminars. Mentored salespersons at publisher and divisional VP’s request. Named Chairman’s Gold Star Award winner in 2004 and Scholastic Exceptional Marketer Award winner in 2002.
- Sold more than $1M print and online ads from 2004 to 2006
- Secured contract wins with AT&T, Brother, Canon, CDW, LEG Corp, Nextel, Panasonic, Samsung, and Sony
- Collaborated on launch of Scholastic Administr@tor magazine in 2000
- Maintained and exceeded sales goals in 66 of 72 issues produced
- Launched Scholastic Technology Guide, publication as top-grossing salesman with 20% of sales
- Promoted the 360 Degree Marketing Solution sales presentation between magazine and sister company Quality Education Data (QED)
- Implemented streaming media to website and promotional emails
ALART ASSOCIATES, INC., New York, New York (1982-1997)
Leading women’s fashion accessories manufacturer serving retailers across the United States. Annual revenues approximately $3M.
Partner/National Sales Manager
Executed sales to corporate clients such as Macys, Limited stores, Bloomingdales, Marshall Fields, Wanamaker’s, Weathervane, Casual Corner, Claire’s Boutiques, and more. Supervised staff of 3 internal and 4 remote salespeople, establishing their territorial objectives and sales goals. Co-administered daily accounts payable/receivable operations. Developed professional relationships and encouraged sales relationships with major retailers Led negotiations with retail executives and buyers of major retail organizations and manufacturers. Coached sales executives to boost performance. Spearheaded print advertising and other marketing campaigns. Named Best New Vendor of the Year by Spencer Gifts in 1994.
- Increased corporate sales and revenue yearly by 8%
- Sold more than $1.2M worth of products per year
- Initiated use of fax and computer technology to company, which saved more than $80K in annual overhead
- Saved company 9% a year on design costs by introducing CAD software
- Spearheaded procurement of Claire’s Boutiques as a client in 1991
- Boosted sales for Macys by 15% from 1986-1988 and sales for Casual Corner from $40K to $240K annually
EDUCATION
Bachelor of Arts, History
- Drew University, Madison, New Jersey
Certificate in Coaching
Certificate in Mediation
- Safe Horizon/NY Peace Institute
Additional Professional Development:
- American Business Media "The Power in B2B Media": 2006
- Magazine Publishers of America "How to Sell More Ad Pages Than You Ever Thought Possible": 2005
- American Business Media "What B2B Advertisers Want": 2004
- Marketing Seminar, Northwestern University’s Media Management Center: 2004-2006
- Quality Education Data Marketer’s Forum: 2001-2006
- Magazine Publishers of America "Best/Worst Sales Presentations": 2003
- Magazine Publishers of America "Big Ideas Marketing Programs and Business for Magazines": 2003
- American Business Media "Fast Track Media Management": 2002
AFFILIATIONS
- Magazine Publishers of America, Member
- American Business Media, Member
PRESIDENT'S PAGE | HISTORY | MISSION | TEAM
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