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CAUSE MARKETING
"HOW TO DO IT RIGHT"
Want to increase upscale consumer acceptance of your product or service, while enhancing both customer and employee loyalty?
Consider Cause Marketing.
Cause Marketing is a partnership between a for-profit enterprise and a non-profit organization seeking to mount a campaign providing strong social benefits.
This is more than a "feel-good" alliance that establishes your group as a good corporate citizen. When the benefits to the public are intended to be significant, your campaign must be done carefully.
Remember that most Cause Marketing Campaigns are attempting to change both personal behavior and public opinion. The Regis Group members have guided many Cause Marketing campaigns, and helped make them more effective. We invite you to take a more comprehensive view of the CAUSE MARKETING TECHNIQUES we have use.
STRATEGIC PLANNING | LEADERSHIP DEVELOPMENT | ASSESSMENT
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