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FREQUENTLY ASKED QUESTIONS
In an effort to further advance the understanding of those who have turned to The Regis Group, Inc. team for planning and issue resolution over the years, we now present Frequently Asked Questions to our website.
Note:
1. Please send us your additional Answers plus comments / viewpoints’ as well as additional Questions of importance to you through this link: infotrg@regisgroup.com
2. Be sure to tell us if you want your name and e-mail address associated with your comments. In order to assure your privacy without your direct request we will NOT be including your name.
3. Housekeeping: We will post as many reasonable questions and answers as practicable, but reserve the right to NOT post either questions or answers.
If there is a question, comment and alternative answers, please email us at: infotrg@regisgroup.com or simply call us directly during East Coast business hours on our toll free number 1.800.97-REGIS (1.800.977.3447).
FREQUENTLY ASKED QUESTIONS LIST: click on the question to see the answer
Question 1: How do we know which write-ups / programs / processes we have developed are possible ‘intellectual property’ to be marketed for their own value? How do we market them?
Answer:
Assumption:
- All enterprises generate intellectual property in the form of working tools / templates on an ongoing basis.
- Prime Example: Policies and Procedures for everything... whether written or ‘culturally understood’.
- Most of the tools can have secondary value and the act of assessing them to determine this can be an excellent way of clarifying them for internal use.
Assessment:
- Is the model specific to your internal methods?
- Is it focused on an area of business that is unique to your enterprise?
- Are there others who are not direct competitors, who might benefit from the use of your tools?
Marketing:
- Post © Copyright claim to everything that is original to you
- Create generic forms of each
- POST AVAILABILITY ON YOUR WEBSITE
- Develop a newsletter from which to bring contacts back to your website
- Establish a sales completion mechanism
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Question 2: (Idea related to Question 1) When we sell a ‘project’, what aspects should we ‘keep’ for ourselves for later use / licensing / et. al.?
Answer:
Assumption:
- Unless your organization is fully charitable in nature, the donation of assets to clients without compensation may work as a part of a marketing effort, but is generally NOT a good idea.
Adjustments:
- Insert a phrase in ALL contracts / spec sheets et. al. staking claim to the generic versions
- Indicate that the VALUE of the generic form is NOT included in project fees (as this would make them too expensive for the Client)
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Question 3: To sustain competition for the company, how do you keep employee morale positive in these tough times when they may feel they are overworked and underpaid?
Answer:
Three Steps:
- The simple act of saying "Thank You" WHENEVER appropriate can be too frequently ignored in a corporate setting
- Discuss the circumstances facing the company and the steps being taken to overcome tough times.
- Consider carefully the WHO / HOW / WHEN of this and plan the result
- Highlight / Encourage competitive acts
- At the minimum pointing them out
- All the way to an acknowledgement system of incentives / rewards
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POLICY AND PROCEDURES | CONVERTING YOUR CAREER | LEADERSHIP TOOLS
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